During our strategy sessions, we recognized the pivotal role packaging plays in delivering a memorable brand experience. Informed by research into fem-tech and healthcare competitors, we designed colorful, return-friendly packaging that creates a joyful unboxing moment and sets Auggie apart. Beyond physical touchpoints, we brought Auggie’s bold yet approachable persona to life on social media. Leaning into the vibrant color palette, we implemented a color-blocking strategy on Instagram—assigning a primary color to each month to build a striking gradient effect. Containing shapes added visual interest and gave us flexibility across content types, allowing the brand’s channels to feel warm, playful, and cohesive.
Auggie is a fem-tech start-up that allows women to test breast implant sizes from home. The idea began when founder Ashleigh DePopas learned her friend had used rice bags to simulate implants—a surprisingly common experience among women dissatisfied with the traditional sizing process. Determined to improve it, Ashleigh set out to empower women with a better, more informed choice. She partnered with us to build a brand that feels like a trusted confidant—vibrant, approachable, and grounded in professionalism. Through strategic sessions and competitor research, we designed colorful, return-friendly packaging to elevate the unboxing experience and set Auggie apart.
brand strategy, brand identity design, website design, packaging design
