The refreshed brand exudes confidence, trust, and a touch of reverence, while staying approachable. We designed a vibrant, unexpected color palette paired with a minimalist logo that blends feminine touches with understated authority. The logomark features an "F" embraced by brackets, symbolizing the founder at the center, supported by the care and guidance Female Founded extends to each client. These elements together reflect a brand personality that’s welcoming yet driven, embodying values of openness, kindness, and ambition. The updated brand not only mirrors Female Founded’s standing as best-in-class strategic partners but also reinforces their impeccable track record, positioning them as the go-to partner for women-led brands ready to scale.
Female Founded is a fully female, fractional C-suite team with over 45 years of experience in the D2C space, dedicated to helping female-owned brands thrive in Health, Wellness, and Beauty. They guide clients through the fast-paced digital world with industry best practices and a deep understanding of what drives success. Their impressive client roster, which includes brands like Sparitual and Aura, reflects their proven ability to fuel growth, profitability, and long-term brand value. When Female Founded approached us, their AI-generated brand lacked the personality to reflect their values. Our goal was to breathe new life into their identity, moving towards a brand that channels their warm, open-minded, and integrity-driven ethos while positioning them as respected, authoritative partners in the D2C landscape.
brand identity design, website design
