The refreshed brand identity brings that philosophy to life with warmth, structure, and a hint of play. The wordmark—bold yet softly curved—conveys confidence with approachability. A subtle bowtie in the “F” nods to the consultancy’s namesake (and beloved cat), grounding the brand in personality and care. Warm browns and teals are punctuated by pops of yellow to draw the eye where it matters most. A collage-style art direction adds texture and depth, speaking to Fitz’s ability to navigate across services, sectors, and stories. The result is a visual and verbal identity that mirrors the work: collaborative, thoughtful, pragmatic, and always tailored to the people behind the brand.
Fitz is a strategic communications consultancy built around stories that stick. With over 20 years of experience, Fitz helps businesses craft messaging that’s clear, consistent, and made to last—well beyond a single news cycle. From integrated campaigns to stakeholder communications, every project is shaped by a narrative-led approach and an eye for real-world results.
brand identity design, website design
