The brand identity we created captures this philosophy through what we named "Between the Lines," a design territory where minimalist restraint creates space for unexpected moments of warmth and tactility. The elegant yet approachable wordmark speaks to accessibility without sacrificing sophistication, while the logomark subtly represents people coming together through handrawn, intersecting forms. A carefully restrained color palette of cool tones allows strategic pops of warmth to guide attention, while hand-drawn illustrations add personality and human touch to an otherwise refined system. The result is a visual identity that mirrors the experience itself: curated yet approachable, minimal yet inspiring, sophisticated yet never stuffy. Editorial layouts showcase the stunning photography that emerges from each gathering, treating each image as a story worth savoring. It's a brand that understands luxury isn't about exclusivity, but about the premium experience of genuine human connection made accessible to all.
On Connection offers connection-based experiences for companies, brands, and communities, bringing people together through meaningful encounters. Operating across two distinct yet complementary offerings, they host intimate public dinner series in the Bay Area while also crafting bespoke experiences for private clients. What sets them apart is their commitment to intentional curation: every public dinner weaves together personal growth themes with support for local small businesses, creating evenings where conversation flows as naturally as the wine. For custom experiences, they serve as "The Creative Conduit," translating client visions into immersive realities with meticulous attention to atmosphere, flow, and emotional resonance.
brand strategy, brand identity
