We reimagined their brand to better showcase the diversity and warmth of SADC, incorporating a kinetic wordmark and logomark inspired by their tagline, “A Home for Dance.” The photography direction embraced bold, flash imagery to highlight the energy and movement of their dancers, while a new icon library and geometric shapes added clarity and playfulness. The redesigned website is now user-friendly and intuitive, allowing for easy navigation while simplifying backend management. The result is a vibrant, welcoming brand that truly embodies SADC’s spirit of creativity, inclusivity, and community.
Shawl-Anderson Dance Center (SADC) has been a beloved Berkeley institution since 1958, offering dance classes for all ages and styles while fostering an inclusive environment for movers of every background. Beyond its rich history of dance education, SADC is deeply rooted in the community, supporting local artists and collaborating with community organizations. When the SADC team approached us, their branding and online presence no longer reflected their vibrant and dynamic spirit. The outdated brand identity and cumbersome website, filled with legacy pages, made it challenging for both users and the team to navigate.
brand strategy, brand identity design, website design
