We built a visual language that moves through time without losing the thread. A bold wordmark and logomarks with a little edge. A minimal palette of cream, international orange, and charcoal. Archival photography treated as collage, layered with contemporary imagery to reveal the city's many eras at once. The result feels like the file cabinet of a very chic private investigator. The website brings it into the present: episodes organized like a crisp manila folder, simple navigation, and the same sharp personality you'd expect from an amateur sleuth who knows what she's talking about.
Sordid SF is a podcast about the stranger, darker, more forgotten corners of San Francisco history, hosted by SF native Monica Rodriguez. 175 years of gold rush fever, Summer of Love idealism, dot-com collapse, and crimes both glamorous and grim. The beauty and the strangeness here have always been inseparable. San Francisco has always inspired the weird and the brilliant, and Sordid SF is its archive. The listener knows this. They're discerning, curious, a little obsessed, the kind of person who notices the nefarious history of a gorgeous Victorian or wonders what's buried under a stunning bay view.
brand identity, website design
